Privacy Policy
United by Steel respects your privacy and processes personal data in accordance with applicable data protection legislation, including the General Data Protection Regulation (GDPR). This Privacy Policy explains how we process personal data when you visit united-by-steel.com, use our contact forms or otherwise interact with us through the website.
1. Data controller
The data controller for united-by-steel.com is:
Ib Andresen Industri A/S
Industrivej 12
5550 Langeskov
Denmark
VAT No.: DK35745114
Email: marketing@united-by-steel.com
We operate this website as the common digital platform for AL Metalltechnik GmbH, Ib Andresen Industri A/S, Wegener Stahlservice GmbH and WEQUTEC GmbH.
2. Personal data we process
Depending on how you use the website, we may process:
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name and contact details
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company and job-related information
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information you provide in contact forms
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information contained in subsequent email correspondence
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technical information generated when you visit the website
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analytics and marketing data, where you have given the required consent
We do not intentionally collect sensitive personal data through this website.
3. Contact forms
When you submit a contact form, we process the information you provide in order to respond to your enquiry and, where relevant, forward it internally to the company within our group best suited to handle your request.
Contact form submissions are stored in our WordPress/Elementor system for up to 12 months, unless the enquiry becomes part of an ongoing customer, supplier or business relationship or another legal basis requires longer retention.
The form system is configured not to store the visitor’s IP address or browser User Agent as part of the form submission.
Form notifications are sent to our designated marketing email addresses and may subsequently be forwarded to relevant employees within Ib Andresen Industri A/S or another company within the United by Steel group.
The legal basis will normally be our legitimate interest in responding to business enquiries and managing customer and business relationships under Article 6(1)(f) GDPR.
Where processing is necessary in order to take steps at your request before entering into a contract, Article 6(1)(b) GDPR may apply.
4. Website hosting and technical operation
The website is hosted by Hostinger and operated using WordPress and Elementor.
Like most hosting providers, Hostinger may process technical information necessary to deliver and secure the website, such as IP addresses, request information, timestamps and server log data.
Such processing is carried out for purposes including website delivery, security, troubleshooting and protection against misuse.
5. Cookies and consent
We use Elementor Cookie Consent to manage cookies and similar technologies.
Non-essential analytics and advertising technologies are only activated after you have given your consent.
Your consent preference is stored for up to 365 days, after which you may be asked to make a new choice.
You can also change or withdraw your consent at any time through the cookie settings available on the website.
We use Google Consent Mode in a configuration where analytics and advertising storage are denied by default and enabled only after consent.
6. Google Analytics 4
With your consent, we use Google Analytics 4, provided by Google, to understand how visitors use our website.
Google Analytics may process information such as:
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pages viewed
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interactions with website content
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approximate location derived from technical information
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device and browser information
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referral source
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session and usage information
Analytics storage is disabled until you consent to analytics cookies.
We use the information to analyse website performance, understand user behaviour and improve our content and digital services.
The legal basis is your consent under Article 6(1)(a) GDPR.
Google Analytics provides configurable retention controls for user- and event-level data stored in Analytics. Google Support
We also measure selected interactions on the website, including clicks on calls-to-action, telephone numbers and email addresses, when a contact form is opened, and when a form is successfully submitted.
Where relevant, these interactions may be associated with the relevant salesperson, call-to-action and the page on which the interaction occurred.
We use this information to understand how visitors engage with our website and contact options and to improve our website and marketing activities.
7. LinkedIn Insight Tag
With your consent, we use the LinkedIn Insight Tag provided by LinkedIn.
The Insight Tag enables us to measure the performance of LinkedIn campaigns, analyse website visits in aggregated form, track conversions and create website audiences for advertising purposes.
LinkedIn states that the Insight Tag may collect information including:
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page URL
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referrer
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IP address
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device and browser characteristics
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timestamp
LinkedIn removes direct identifiers from Insight Tag data within seven days and deletes the remaining pseudonymised data within 180 days. LinkedIn
The Insight Tag is only activated after marketing consent has been given.
The legal basis is your consent under Article 6(1)(a) GDPR.
8. Sharing with companies within our group
Where an enquiry concerns another United by Steel company, we may forward your enquiry and related contact information to the relevant company:
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AL Metalltechnik GmbH
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Ib Andresen Industri A/S
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Wegener Stahlservice KG
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WEQUTEC GmbH
The receiving company will process the information for the purpose of handling your enquiry and any subsequent business relationship.
9. Service providers
We use external service providers to operate and maintain the website and related services. These may include providers of:
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website hosting
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website software and forms
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email delivery
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analytics
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advertising and campaign measurement
Where such providers process personal data on our behalf, we use appropriate contractual and data protection arrangements as required by applicable law.
10. International transfers
Some of our technology providers may process personal data outside the EU/EEA.
Where personal data is transferred to countries outside the EU/EEA, we rely on applicable safeguards, such as adequacy decisions, the EU Standard Contractual Clauses or other recognised transfer mechanisms.
LinkedIn states that Insight Tag data is stored on servers in the United States and refers to the EU-U.S. Data Privacy Framework for applicable transfers. LinkedIn
11. Data retention
We retain personal data only for as long as necessary for the purposes for which it was collected and in accordance with applicable legal requirements.
In particular:
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contact form submissions: up to 12 months
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cookie consent preference: up to 365 days
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analytics and advertising data: according to the applicable configuration and retention periods of the relevant service
Business correspondence that becomes part of an ongoing customer or supplier relationship may be retained for longer where necessary for business or legal purposes.
12. Your rights
Subject to the conditions set out in the GDPR, you may have the right to:
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request access to your personal data
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request correction of inaccurate data
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request deletion of your data
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request restriction of processing
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object to processing based on legitimate interests
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withdraw consent at any time
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receive certain data in a portable format
Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
13. Complaints
If you have concerns about our processing of personal data, you are welcome to contact us.
You also have the right to lodge a complaint with the competent data protection authority. In Denmark, this is Datatilsynet.
14. Changes to this Privacy Policy
We may update this Privacy Policy when our website, services or legal requirements change.
Last updated: 13 October 2026