Cookie Policy
1. About cookies
United by Steel uses cookies and similar technologies to operate the website, remember your privacy choices, understand how the website is used and, with your consent, measure the performance of our marketing activities.
Cookies are small text files stored on your device when you visit a website. Some cookies are necessary for the website to function, while others are used for analytics or advertising.
2. How we use cookies
We use the following categories of cookies:
Necessary cookies
These cookies are required for basic website functionality and for storing your cookie preferences. They are always active.
Analytics cookies
These cookies help us understand how visitors use the website, for example which pages are visited and how users interact with the site. Analytics cookies are only activated if you consent to them.
Advertising cookies and similar technologies
These technologies are used to measure the effectiveness of advertising campaigns and to support audience and conversion measurement. They are only activated if you consent to advertising cookies.
Elementor Cookie Consent is configured in an opt-in model, meaning non-essential cookies and scripts are blocked until you provide consent. Elementor
3. Cookie consent
We use Elementor Cookie Consent to manage your cookie preferences.
Your consent choice is stored for up to 365 days. You can change or withdraw your consent at any time by reopening the cookie settings available on the website. Elementor
4. Cookies currently used
Based on our current setup, the website uses or may use the following cookies and technologies:
For LinkedIn, the exact cookies set can vary depending on browser settings, consent status and LinkedIn’s current implementation. LinkedIn documents cookies such as UserMatchHistory, AnalyticsSyncHistory, li_gc and lidc in connection with its services. LinkedIn
5. Google Analytics 4
We use Google Analytics 4 to understand how visitors use united-by-steel.com.
We also measure selected website interactions, such as clicks on calls-to-action, telephone numbers and email addresses, as well as the opening and successful submission of contact forms.
These interactions may be associated with the relevant salesperson, call-to-action and the page on which the interaction occurred.
Google Analytics is only activated after you have consented to analytics cookies. We use Google Consent Mode with analytics storage denied by default.
User- and event-level data in Google Analytics is retained for up to 14 months in accordance with our GA4 retention settings.
6. LinkedIn Insight Tag
We use the LinkedIn Insight Tag to measure the performance of LinkedIn advertising, understand campaign conversions and create website audiences.
The Insight Tag is only activated after you have consented to advertising cookies.
Depending on your browser and privacy settings, LinkedIn cookies may be blocked or restricted even after consent.
7. Managing or withdrawing consent
You can change your cookie preferences at any time using the Cookie Settings function available on the website.
Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.
8. Changes to this Cookie Policy
We may update this Cookie Policy if we change the technologies used on the website or if legal requirements change.
Last updated: 13 October 2026.